Sunday, 11 August 2024

Expedition cruise market price competition is unsustainable - Lindblad

#expeditioncruising . 


During Lindblad Expeditions' second-quarter earnings call on Thursday, Sven Lindblad, the founder and CEO, reiterated concerns about the "unsustainable" pricing strategies being employed by competitors in the expedition cruise segment. 

Sven Lindblad
He emphasized Lindblad's dedication to maintaining pricing integrity while expressing disapproval of the discounting practices observed among other operators in the industry.
“We have stayed committed to price integrity which is fundamental to our business mode,” he said.

“Many of our competitors continue to compete on price in pursuit of occupancy gains. This without doubt is a flawed unsustainable strategy,” 

“We are building back our past guest base. This customer cohort is the backbone of a segment of our itineraries, those that are longer and more esoteric,” Lindblad continued.

“We believe this strategy, barring external influences, will result in us achieving this goal for the full year in 2026.”

Lindblad's recent earnings call revealed a modest uptick in passenger occupancy, reaching 78 percent in the second quarter of 2024.

This percentage reflects a two percent growth compared to the first quarter of the year and a four percent increase compared to the same period in 2023.

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