Silversea committed to growing Aussie market

Expedition ship, Prince Albert II

Ultra luxury European liner, Silversea Cruises have reaffirmed its dedication to the Australian market, which delivers 15 per cent of the company’s business and is its fastest growing market, according to visiting Chief Operating Officer, Ken Watson.

Mr Watson, in Sydney earlier this week, said this region was one of the most profitable markets for the cruise line, with more Australians requesting higher-end Suites resulting in the highest daily rate.

Silversea Cruises is also the only luxury cruise line in the region to have a dedicated sales office in Sydney, which Mr Watson said was further proof of its dedication to the region.

In 2011, Silversea’s Silver Shadow will launch a 30-day Circumnavigation around Australia, which Mr Watson said was already 60 per cent full, mainly with Australian guests.

“We try to be the best ultra luxury European cruise line,” Mr Watson said, adding that “being European differentiates us from other American brands”.

Silversea are also heavily promoting its specifically designed Expedition ship, Prince Albert II, of which Australians represent 20 per cent of its customers.

For more information on Silversea’s 2010/11 voyages, visit: www.silversea.com